Growth Strategies / Project Leadership / Customer Experience / Branding / P&L Startup / Analytics /Strategic Planning / Social Media / B2B & B2C / Integrated Marketing / Advertising / CRM / Team Building
Summary: A strong track record in developing growth initiatives, branding/rebranding, social media & digital strategies, marketing campaign turnarounds and integrated marketing programs for $1.4B YP, Little Black Bag, Bank of America, Sony Pictures Digital, The Walt Disney Company and others. A change agent, skilled in leveraging innovation to reduce costs, improve marketing ROIs and build competitive advantage.
Skills: Sales & Marketing Strategies, Branding/Positioning, e-Commerce, Creative Development, Multi-Channel Advertising, Integrated Sales & Marketing Teams, Demand Generation, Predictive Modeling, Lead Conversion, Marketing ROI, Customer Retention, Marketing Collateral, Telemarketing, Direct Mail, Training & Team Building
Education: High energy problem-solver and confident leader. Manage teams by setting goals, monitoring performance and rewarding excellence. Received a Masters’ degree in Education with a Management Concentration and a Bachelor of Arts degree in Political Science, both from the University of Texas at Austin.